Could jittery sponsors drop the torch?
Globe and Mail, November 18, 2008
ROD MICKLEBURGH // VANCOUVER
— Are economic vultures beginning to hover over the 2010 Winter
Olympics? Or is it business as usual despite concerns that many parts
of the world, including North America, are slipping into recession?
The questions are pertinent because more than half of the Games'
$1.63-billion operating budget is to be covered by corporate
sponsorships, and at least two key 2010 sponsors, Nortel and GM Canada,
are having an exceedingly tough time making any kind of ends meet.